Information we receive
We receive an email address when a reader subscribes. Advertising and Horus quote forms collect the business contact and request details a person submits so the appropriate sales team can respond. We store limited call-to-action events such as the page, campaign variant, contact-button channel, impression or click, time, and referrer. These events measure aggregate engagement with email and call buttons; they do not record the content of an email or call. We do not put legal case details into HwyPulse analytics.
First-party audience analytics
HwyPulse measures anonymous sessions and page views so the newsroom can understand which articles are useful and report aggregate audience performance to advertisers. Measurements can include the page title and path, entry and exit pages, time on page, active reading time, scroll depth, broad interaction counts, referrer hostname, campaign tags, broad device and browser categories, browser language, and coarse location such as country, region, city, or timezone when available.
Random browser and session tokens are transformed into one-way identifiers before storage. When city lookup is enabled, the server can send the observed IP address to MaxMind only long enough to return an approximate country, region, city, and timezone; HwyPulse discards coordinates and postal data and never writes the raw IP to analytics. Repeated lookups use a short-lived, one-way cached key. Without that service, location falls back to trusted network headers or broad browser country and timezone signals.
An administrator can mark a browser as internal testing traffic. Those sessions remain available for diagnostics but are excluded from audience reports and content-performance recommendations by default. Analytics sessions and their page views are scheduled for deletion after 180 days.
Search and audience research
Trucking-related site searches may be counted in daily aggregate form to identify recurring resource questions. Searches with obvious email addresses, phone numbers, or similar identifiers are excluded; a search signal is supplied to the drafting system only after at least three occurrences. These aggregates are retained for up to 35 days, and generated drafts must still pass the full editorial review and publication gates.
Analytics and anti-abuse
The first-party tracker honors browser Do Not Track and Global Privacy Control signals. Cloudflare Web Analytics may also provide aggregate traffic information without an advertising cookie profile. Signup protection may use Cloudflare Turnstile. Server logs can contain IP and request data for security and reliability.
Service providers
Newsletter, hosting, email-delivery, AI, and monitoring providers process only the data needed to provide their function. Horus quote details are intended for the Horus GPS sales team. Credentials saved by an administrator are encrypted at rest and are never displayed after saving.
Your choices
Every newsletter includes an unsubscribe mechanism. You can enable Do Not Track or Global Privacy Control in a compatible browser to disable first-party audience measurement. Privacy questions can be sent to privacy@hwypulse.com.